McCann-Erickson audiovisual collection, 1980s-1990s.

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McCann-Erickson audiovisual collection, 1980s-1990s.

http://www.worldcat.org/oclc/698244168

The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns. Also included are tapes of competitor commercials; interviews with agency and industry leaders and marketing specialists; and presentations. Advertisers include: Apple computer; Bayer; Benson & Hedges; Buick; Calvin Klein; Camel (R.J. Reynolds); Coca-Cola; Del Monte; Exxon; Heineken; Kodak; Levi Strauss; Nestle; Oxo; and Suntory. The bulk of materials consist of advertisements for campaigns in the United States, but Brazil, Japan and Germany are also heavily represented, as are commercials for Europe-wide campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

3000 items (75.0 lin. ft.)

eng,

ger,

fre,

jpn,

spa,

chi,

Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 8000312

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 17 Entities related to this resource.

Apple Computer, Inc

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Apple Computer, Inc. was incorporated on January 3, 1977. Apple Computer, Inc., ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh, of which it had sold more 30 million systems as of the end of 1998. Apple's original mission as articulated by its co-founder Steven Jobs was to bring the best personal computing products and support to students, educators, designers, scientists, engineers, business persons an...

Coca-Cola Company.

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The Coca-Cola Company was founded in Atlanta, Ga. in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola route salesmen. From the description of Coca-Cola Company Star Salesman Kit, 1949-1951. (Duke University Library). WorldCat record id: 686792008 The Coca-Cola Company originated as the Pemberton Chemical Company (1886). The Pemberton Chemical Company, which developed and marketed a soft drink named "Coca-Cola," was acquired (18...

Eastman Kodak Company

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Kodak, short for Eastman Kodak Company is a multinational technology company based in the United States. It was founded by George Eastman in 1888. Kodak is widely known for and internationally renowned for its photographic film products. It was one of the foremost photographic film businesses of the 20th Century. In 2009 as part of a major global restructuring programme, Kodak generously donated its research department's library to DMU Archives and Special Collections. T...

McCann-Erickson Worldwide

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McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. From the description of McCann-Erickson audiovisual collection, 1980s-1990s. (Duke University Library). WorldCat record id: 698244168 ...

Nestlé.

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R.J. Reynolds Tobacco Company

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Bayer Healthcare

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Levi Stauss and Company.

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Benson & Hedges (Firm)

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Oxo Limited

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Heineken's BierBouwerij Maatschappij.

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Santorī Kabushiki Kaisha.

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Calvin Klein, Inc.

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Del Monte Corporation

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Del Monte Corp., a packer of fruits and vegetables and a marketer of fresh fruits, merged into a subsidiary of R.J. Reynolds, a diversified tobacco concern on Feb. 2, 1979. From the description of Del Monte Corporation letters : San Francisco, Calif., to shareholders : TLS, 1978-1979. (University of California, Berkeley). WorldCat record id: 55026574 ...

General Motors Corporation. Buick Motor Division

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Exxon Corporation

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